Our core principles

Pyjama Drama is a growing, vibrant company that believes strongly in ethical business practice and delivering the very best in drama activities for babies, toddlers and young children. Our list of eight core values summarises our beliefs. They apply to how we run the business, how we believe all children should be treated and how our franchisees work with their customers.

1. Dare to imagine:
As Albert Einstein said, "Logic will get you from A to B, imagination will take you anywhere". We couldn't agree more. The ability to think creatively is a critical problem-solving skill that benefits us throughout our lives. Nurturing a child's imagination is at the heart of all Pyjama Drama classes, giving children confidence and showing them a world of possibilities. It also relates to our belief that anyone can build and grow a rewarding business. Dream, imagine, believe.

2. Have fun:
Whether you're a child or all grown up, laughter is what makes the world go round; it's what turns the everyday into a special day. Our classes are packed full of fun, and we want our working lives to be too.

3. Be nice:
To be successful in business, you don't have to step over people you meet along the way. Take the time to say thank you, ask how someone is, smile at them. We teach these values to our children so isn't it essential that we embrace them ourselves?

4. Consider the details:
It's the little extra details that mark you out: that make the difference between average and excellent. In everything we do, we try to go that extra mile.

5. Nurture individuality:
Who wants to be the same as everyone else? Different is what makes us all special. Every child and every adult have something unique to contribute. The more we cherish this, the more we all benefit.

6. Keep learning:
There's a whole world out there; a world packed full of interesting people, amazing stories, different cultures - go out and explore it.

7. Be ambitious, but not at any cost:
We're aiming high for Pyjama Drama. We want our programme to be delivered all over the UK and abroad. We believe that every child can benefit from this unique blend of drama, play, music and movement, but we will grow with clear ethics as an integral part of the business. We will also teach children to strive upwards and to believe anything is possible, but to take their friends along with them as they go.

8. Remember: creativity is contagious:
It's easy to get bogged down in the daily routine but taking a step back once in a while can change your perspective and show you new opportunities. Children understand this instinctively and when at play they jump with abandon into imaginary worlds. The more we nurture creativity, the more the world opens up.